We use your personal data in the following ways:

1. We  use your Contact Information and Analytics Information to provide, maintain and improve your user experience and Web Site operation. 
   Our legal basis to process your Contact Information and Analytics Information for the maintenance and improvement of the Web Site is our legitimate business interests to continue to maintain our product and service offering to individuals in order to keep running our business;
2. We process your Contact Information to respond your inquiry and send you further information, if you have specifically requested from us about our business, products and services. 
   Our legal basis for sending you marketing offers and information is our legitimate interest to respond to your inquiry and provide you with our services;
3. We process your Contact Information to send you the newsletter and/or marketing messages relating to any of CAESARSTONE products (collectively, “Marketing Massage(s)”), but only when you consent to do so. We may do this electronically, for example by email. You may tell us at any time if you do not wish to receive Marketing Message from us by contacting us through our online contact form, available at Contact Us and by following any instructions we may include in the message we send to you. For example, a STOP message will appear at the foot of marketing text or email messages we send you.
   Our legal basis in processing your Contact Information to send you Marketing Messages is your explicit consent;
4. We process your Analytics Information for our analytics research purposes, to evaluate the effectiveness and improve our services, new updates and your user experience.
   Our legitimate interest in processing your Analytics Information for the evaluation and improvement of our services is our legitimate interest in developing, improving and operating our business and Web Site.
5. We use Cookies necessary for the functionality of the Web Site. Our legitimate interest to collect and process the Cookies is our legitimate interest in facilitating our Web Site.
6. We use Cookies to analyze your Web Site usage to evaluate and improve its performance, improve user experience on the Web Site, inform and serve personalized ads more relevant to your interests. Our legal basis to use these Cookies is your explicit consent.
7. We process your Contact Information and Analytics Information to prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce the Terms of Sale, establishing your use of the Web Site and performing activities through the Web Site, disclaimers and limitations of liability governing the use of our Web Site, and take other actions otherwise permitted by law. 
   Our legal basis for processing your Contact Information and Analytics Information to prevent fraud and resolve disputes as specified above, is our legitimate interest in complying with mandatory legal requirements imposed on us, or in defending and enforcing against violations and breaches that are harmful to our business; 
8. For any other purpose disclosed to you in advance, in connection with our services from time to time. If we intend to process your personal data for a purpose other than that set out above, we will provide you with information prior to such processing, and will obtain your consent where necessary.