Lorem Ipsum is simply dummy text of the printing
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset’s Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software like Aldus PageMaker and Microsoft Word including versions of Lorem Ipsum.
The new Poliform Stockholm monobrand store blends seamlessly with this sophisticated setting. This connection can already be perceived in the architecture that houses it: an Art Nouveau building featuring a distinctive cylindrical corner tower. The store occupies the ground floor, articulated by large windows that create the impression of a gallery permanently open to view.
Inside, the concept translates into a longitudinal layout that invites visitors to move through the space as a sequence of settings, evoking the experience of a museum. From the two kitchens located around the circular room, the path continues through the living and dining areas before reaching the sleeping area, represented by Poliform’s iconic night systems, conceived as true architectures for living.
